Adviser Points of View managed to catch up with director and chartered financial planner at ISJ Financial Planning, Lena Patel who was voted one of the UK’s top 250 rated financial advisers in the annual guide published in conjunction with the Times newspaper.

In total, 1,171 advisers from 723 different firms were included in the guide. They amassed 21.664 reviews in 2018, with an average rating of 4.9 out of 5.

Adam Price, the CEO and founder of VouchedFor the guide’s aims “to demystify the advice landscape and highlight those financial and mortgage advisers who are consistently doing an excellent job for their clients.”

Patel says she felt honoured to be voted for in such a guide: “It is nice to be appreciated by your clients. It was voted for by clients – that is where the validation comes from. Also, because of this recognition, I am able to generate new business, and get new clients. It is, also good for women and [diversity] in the industry.”

Patel’s recognition aside, she says there are many issues currently facing the industry today: “There are a lot of issues. Primarily we are not getting ‘fresh blood’ through, we are not seeing many financial planners entering the profession. We need people to take on the growing need for financial planning.”

There is also the issue of communicating with your clients, Patel says: “With technology nowadays, you don’t have to really leave the office. You can get in contact with your clients via Skype. You can have a quick conversation that way, and clients find that very beneficial. A lot of advisers do podcasts – which alert clients to what they should be looking at and what they should be doing.

“There are also a lot of blogs written by financial advisers, for instance, what to do when you are going through a divorce [which brings about financial change for all involved]. Women can read about this, and get financial help that way, for instance how to save for themselves (without their partner).”

Further reading on this topic:

How to embrace technology in the financial advice arena