Vicky Elliott won Marketer of the Year at Professional Adviser’s inaugural New Talent Awards which took place last month.

Elliott works for MJ Hudson, an asset management consultancy as senior marketing manager for the IR & Marketing Division. As well as heading up the marketing function for MJ Hudson, she provides project management and marketing expertise to Investor Relation clients.

Together with other senior team members, Elliott is responsible for setting and executing MJ Hudson’s marketing and PR strategy, with day-to-day responsibility for all marketing and business development campaigns.

Elliott has 17 years’ marketing experience, working across a range of industry sectors including alternative investments, specialist publishing, e-commerce, retail and large-scale events and conferences. She has successfully driven business growth for multiple global companies, including The Economist and News International through the delivery of strategically planned, integrated, multi-channel marketing campaigns.

Her expertise areas include: website content and development, design and production of marketing materials, content development and marketing, event planning and co-ordination branding, positioning and communications.

Adviser Points of View managed to catch up with Elliott after the event.

How does it feel to win this New Talent Award?

I was shocked when I first heard my name called.  I honestly did not expect to win.  I Was confident I had written a strong submission, supported by some amazing testimonials, but I had no idea how it would compare to the other submissions.  It was an honour just to be shortlisted.  But I have to admit it feels pretty amazing, right now to have won and I’ve been overwhelmed by all the messages of congratulations I’ve received from work colleagues and peers.  It feels great to get this recognition.

“In this industry it’s important to constantly challenge, push and adapt yourselves in order to succeed. There are not enough women in this industry also, so it’s important that we as a collective encourage more to join!”

Do you have any advice for people entering the industry?

I’m a marketer through and through and that’s where my passion lies.  I’ve worked in many different industries and only started working within the financial services sector when I joined MJ Hudson in Feb 2017. A lot of marketing skills you could argue are transferable, but in order to do the job well you need to understand your products and services and your customers. In this industry it’s important to constantly challenge, push and adapt yourselves in order to succeed. There are not enough women in this industry also, so it’s important that we as a collective encourage more to join!

How important is new talent recognised in the industry?

I think it’s really important for new talent to be recognised. And new awards like this are a great platform to showcase this talent.  I also think it’s important that it’s not just young people who are recognised as new talent but people like me who are new to the industry. So, thank you Professional Adviser for allowing me the opportunity to enter and win!