Adviser Points of View catches up with Aled Phillips, operations director at Niche, a Chartered firm based in Newport, South Wales. Aled is also a Chartered Financial Planner and a Fellow of the Personal Finance Society (PFS). We ask him about the benefits of featuring in directory VouchedFor – a directory of individual financial advisers and planners.

Have the VouchedFor reviews made any difference to your business?

Aled Phillips: This has been the fourth consecutive year that I’ve been named on the VouchedFor list, and it’s fantastic to be recognised yet again. Our team put in so much effort into making sure our clients receive the best possible service with the best possible outcomes.

We believe that the delivery of quality advice goes far beyond the adviser, and our paraplanning teams are instrumental in our process. They are all fully engaged with the tech we use to streamline the advice process which in turn allows the advisers to focus on the important financial planning issues.

Being in VouchedFor’s list in the Sunday Times really does help to highlight the positive impact that financial advisers and financial planning can have on people’s lives. It helps to build trust with the wider public and potential consumers, as well as to provide exposure for the industry which is something, we can all get behind.

With the emergence of review sites such as Trip Advisor, having online testimonials that prospective clients can look through has become an important part of the initial due diligence process, and gives clients peace of mind when dealing with new advisers.

VouchedFor allows me to build on the relationship with current and prospective clients, and I have had many enquiries where people have read the testimonials before the first meeting. It helps shine a light on what we do and is testament to Niche’s broader ethos and commitment to always putting clients and their needs first.

Can you tell me about your business? What services do you offer?

At Niche we have around 25 members of staff across senior management, adviser and paraplanner teams. We offer a wide variety of services, including advice tailored specifically to sporting professionals, general clients, ethical investing, as well as specialist service for high net worth clients which I head up.

What is the most common issue potential clients and clients need help with?

At the moment, most of my time is spent advising high net worth clients including executives and entrepreneurs pre- and post-retirement, which includes detailed cashflow planning, tax planning and legacy planning. We work with several professional contacts including accountants and law firms where we work with specialist solicitors that act as trustees, deputies and attorneys.